For the graphic design, a combination is made of pixel shapes, representing the IT field, and organic shapes for the human component of the project. A light purple is chosen as the main color, with mint green as the accent.
The information on the landing page is organised in a first wireframe. The goal is to show the user clearly why, when and where the events of She’n IT take place. It also should provide a space where speakers and sponsors can contact the association. After applying the graphic design to the wireframes and playing with colors and shapes, three different responsive website versions are made: light, color and dark. Finally, after feedback from the client, the dark version is the chosen one.
