She'n IT

Web Design
Branding

Conception of a visual system and a website design for a local association in Nürnberg (Germany) of women in the IT branch. A playful design is created and applied on a one-page website, with the aim of empowering women in the field and promoting networking.

Timeline

April - July 2022

Client

She'n IT

Responsabilities

Branding
Website Design

Collaborators

Marie Vormwald

Creating a community

'She'n IT' is a Nürnberg-based Meetup community designed for women to exchange ideas and network within the IT field. The website was developed with a specific goal in mind: to facilitate joining their events and provide comprehensive information to interested individuals. To achieve this, a simple yet appealing design was implemented.

The result is a combination made of pixel shapes, representing the IT field, and organic shapes for the human component of the project. A light purple is chosen as the main color, with mint green as the accent.

The design process

To start, we held a kik-off workshop in wich we defined the most important informations that the wesite should contain. Its primary objective is to present users with clear details regarding the timing, location, and purpose of "She’n IT" events. Additionally, the landing page includes designated areas for speakers and sponsors to easily contact the association.

The information on the landing page is organised in a first wireframe. Afterwards, the graphic design is applied playing with colors and shapes, creating a bold and dark themed design.

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